woom bikes – Ongoing Social Media Marketing
Brief
Make woom feel as alive on social media as the kids riding the bikes.
Build an always-on social media strategy for Instagram, TikTok and beyond — one that speaks to parents without sounding like parents wrote it.
And because we believe – alongwith the brand woom – that we should listen to kids more, we created the woom Kids Advisory Board.
Results
An always-on social-first content engine built around the people who actually ride the product.
From TikTok and Instagram content to creator-led ideas, cultural moments and the Kids Advisory Board, we turned woom’s social channels into somewhere the brand can listen, learn and play. Less advertising at families. More making things with them.
@woombikesusa Big moves happening in the boardroom today. 💼🚲 We’re "putting them in charge" and honestly? We might be out of a job. Direct, honest, and 100% unfiltered—meet the new woom Kid's Advisory Board. 🎤✨ #woom #enjoytheride #kidsadvisoryboard #boss #boardroomchaos ♬ original sound - woom bikes usa
