About us

This agency was born out of a magazine that people love. Companies started to approach us at the magazine to make content for them. And we were like, ‘sure!’

Our portfolio speaks for itself – we tell stories that grab attention & give brands a personality their target audience can relate to.

 

The Team

We are a media, marketing & tech company built for the new era. We understand audiences through data, research, and social listening. We connect brands with their audiences via original, emotional and unexpected digital storytelliing.

Our fresh & no-schmarrn approach always begins with the audience, and with us honestly answering the question – what will help this client break through the noise and have a memorable impact?

Jake

CEO/Creative Director

Former print journalist, reborn digital content creature. 15 years in the content world. Australian in Austria. Has produced content and content strategies for big and small brands.

Oversees strategy and content. He uses an approach when creating content that begins and ends with the human emotion it can inspire. Founder of Vienna Würstelstand.

Christina

COO / Content Strategist

She makes sure projects are delivered on time, within budget, and on scope. She also oversees data, analytics and SEO.

Escaped country life via England, Denmark and Russia, but then ended up in Vienna again. Has a great passion for creative writing & brand communication in the realms of the media & marketing industries.

Maria

Social Media Manager

She curates our clients' social media presence and understands their communities. She spends a lot of time with numbers, managing the performance of the many Socials under her care.

Studied Theatre, Film and Media to follow her passion for storytelling in all of its forms. Loves great brand communication. Fascinated by humans. Spends most of her time behind her camera, or at her laptop constantly looking for new ways to tell stories.

Lena

Project & Content Manager / Project Manager

She studied Political Science, jumped into editorial work for print publications, and has a genuine love for online media and creative writing. She's happily ended up in agency life, managing the online magazine, BAM!

She also likes to hit the keys and create herself. The Carinthian, with Chicago-Big-City-Life roots, is always on the lookout for interesting stories and people to create content about.

Christopher

Videographer / Photographer

Camera operator, cutter, and photographer. Spends most of his time behind a camera. Either stringing moving images together, or hiding away in a studio playing with light and shadow on models.

Hailing from Carinthia. He’s a artist in his other life, painting whatever comes to mind.

Roman

Office Allrounder/ Team Assistant

He organises, administers, researches. Sometimes, he also waters the office plants. A millennial. Found his home base in Vienna many years ago with two cats. After a long time in customer service (and brief stops along the way producing print graphics) he's now arrived in the creative agency world. In his free time, he spends far too much time on TikTok and Instagram, where he produces, what he considers, half-funny content.

Alisa

TikTok Content Creator

She takes care of various TikTok channels, constantly thinks about new content ideas and spends most of her time in front of the camera. The self-proclaimed Viennese threw herself straight into work after studying content production and digital media management. She creates video content of all kinds. She's an old lady in the body of a Gen Zer and spends most of her free time chasing strange cats and cracking the TikTok algorithm.

Finn

Content Creator

He moved from little Linz to Vienna after graduating from high school in product management and presentation. He's been writing since he could hold a pen – the crazier the better. Born right between the print media generation and the social media generation, he knows what to do with both. Always has an open ear for stories and theories that broaden his horizons.

Johanna

Content Creator

Loves to create visual things. Her main thing being to 'Draw with light.' She actually studied this in Graz for four years. Interested in people and their stories and sharing them with the world.
She grew up in a small village in a region that was once Hungary, and recently landed in the beautiful city of Vienna. Active in an art collective she produly co-founded.

Christoph

Content Creator

Has been thinking in film metaphors since his childhood so thought it made sense to study theatre, film and media studies. Now passionately takes care of several TikTok channels.

Has an artist's soul and loves to make people laugh. He dreams to one day bring his brand of comedy to the cinema. Was grumpy long before he became Viennese.

Benjamin

Video content creator

He creates video content and makes it look pretty using light and colour (and sometimess “fixes it in post.”) Loves films and filmmaking,. The kind of guy that watches the BTS instead of the actual film.

He escaped the small Carinthian farm he grew up on, but is always down for a trip back home to recharge his batteries.

This could be your chair!

Looking for a job? Maybe we've got one for you. Have a little look on our Jobs page if there are any open positions.

Frequently Asked Questions

The unexpected is what makes good content. The Wurst Agency had an unexpected beginning.

At the end of 2014, Vienna’s English-speaking magazine, Vienna Würstelstand, was launched. Its community quickly grew to 60,000 within just a few years. We can only put its rapid growth down to one thing – the uncompromisingly fresh and quality content the magazine was publishing, and the editorial team’s electrified passion to produce it.

This dedication to publishing only sticky, high quality content led to brands approaching us and asking if we could do the same for them as what we were doing with Vienna Würstelstand – produce content that attracted eyeballs. Thus, The Wurst Agency was born.

Vienna Würstelstand

We now work with brave brands that inspire us, and that believe in the same as we do – creative content that resonates authenticity with its audience brings brands closer to the community they’re looking to speak to, and delivers their message in a human way.

We believe emotion and tech are essential ingredients in any worthwhile marketing campaign. We're excited by the new era we live in and speak fluent the cultural conversations of our time.

Since the agency’s launch, we’ve worked with clients from an oddball mix of industries, from producing online videos for banks, to creating content that stands out on social media channels we manage for social fashion and gastronomy businesses.

No matter if the client is a big, small, or medium-sized company, we always treat them as part of the team (and our team has a lot of fun).

Just take a look at our portfolio.

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One thing we learned early on is that behind every successful marketing campaign and digital experience is two things: a smart, focused and target-driven strategy and an emotionally-impactful creative concept.

This means that just as much time is spent with the data, social listening and research to put together an effective strategy we eanstly believe in, as the time we spend creating.

While we are driven by the excitement involved in the creative side of content, we also enjoy the testing and learning phase that plays a part in any worthwhile content campaign.

If you’re interested in learning more of the little gold knowledge nuggets we’ve picked up about the content game, you should check out The Wurst Agency Content Magazine. *insert link*

Honesty and a no-schmarrn approach. We’ve been known to advise potential clients to invest their money elsewhere when we’ve felt we’re not the right fit for what they’re looking to achieve.

You can also expect us to ask you a hundred and one questions when we first meet you about your goals and your audience, and then use what we learn as our guiding principle in producing the winning strategy for you.

You can also expect our tried and tested methods, plus our years of experience, to be applied to your campaign.

With our process-orientated ways of work, we'll make our partnership a seamless experience for all.

You can learn more about us in the Team section.

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"We first named the agency, pow. bang. boom. You know, like the sound effects you used to see in old comic books. But, like we said, testing and learning is a vital step in the dark arts of digital storytelling. We found that people struggled to pronounce the name and that they didn’t really remember it, so we decided we’d come up with something more memorable, and something more aligned with the personality of our agency – a bunch of fun-seeking content creators, strategists, tech and data nerds who are very serious about what they do, but don’t take themselves too seriously.

Also, as we work with clients, both internationally and in Austria, it had to work in both German and English.

Thus, we called ourselves, The Wurst Agency (pronounced WORST or WURST). After all, while every agency is claiming to be the 'best,' it takes a group of individuals very confident in what they do to call themselves the 'wurst,' right?"

PowBangBoom

is now

TheWurstAgency