Steiermark Tourism – TikTok Marketing Strategy
Brief
Styria has mountains. Wine. Lakes. Pumpkin seed oil. And quite a lot of green. Our job was to work out what all of that looks like when it lands on TikTok. For Steiermark Tourismus, we developed a bold new TikTok and social media marketing strategy built around platform culture, original formats, creators and the way people actually discover places now.
Results
A new social-first direction for one of Austria’s biggest tourism brands. We built a TikTok strategy and content ecosystem designed to turn Styria from somewhere you see in a tourism brochure into somewhere you keep bumping into in your feed. Original formats. Creator thinking. A proper personality.
