Siemens Austria – Performance Campaign
Brief
A magazine about technology has one small problem. You have to make something seemingly boring, desireable for people to subscribe to.
Together with our long-term partner Siemens Austria, we developed an entertaining performance marketing campaign for Hi!tech magazine — built to stop thumbs, spark curiosity and turn attention into subscriptions.
Results
The campaign did exactly what performance marketing is meant to do: It performed. A mix of social-first creative, paid social and conversion-focused campaign development drove record numbers of new subscriptions to Siemens’ Hi!tech magazine.
