woom bikes – Global NEON bike launch
Brief
Launch a kids’ bike globally. But don’t make another bike ad. Make kids want it. Make parents get it. Make it belong on social.
Results
A highly original global launch campaign built for the scroll. Big colour. Small humans. A bike that became the main character. Social-first from the start. Made to travel across markets, formats and feeds.
@woombikesusa Blink and you’ll miss it. 🩷✨ The Official NEON Drop is LIVE. We took our classic GO & EXPLORE bikes and gave them an electric, high-vis upgrade. Don't get left in the dark. Secure your NEON ride now! ⏱️ (Presale Rider's Club exclusive) #woom #enjoytheride #woomGO #woomEXPLORE #newdrop #limitededition #NEON ♬ original sound - woom bikes usa
