‘Wir sind die Zukunft’ Content Marketing Campaign – Bank Austria
Brief
Just before Christmas, at the height of the Corona pandemic, the bank asked us to produce an emotional video built on strong storytelling. Develop a brand image video content concept that will resonate and drive an increase in brand preference amongst the bank’s young target audience.
Results
We called on our network of exactly the young people the bank was looking to speak to and, with them, produced an impactful short film that resonated with our target audience on multiple channels.
