‘Where do you keep yours?’ Content Marketing Campaign – Bank Austria
Brief
As part of a content marketing strategy developed by The Wurst Agency, we advised the bank to publish regular video content campaigns on their Youtube channel in order to connect with messages that resonate with their young target audience. The beginning of a longer term campaign saw us producing sneakers for the bank which featured a pocket for your bank card. To be clear: the concept percieved this as a marketing stunt – not a serious merch’ campaign. The shoes were built into a multi-channel image campaign.
Results
As part of the campaign’s strategy, we partnered up with one of Austria’s largest TikTok influencers, Lisa Übelsbacher. The young influencer starred in the shoe’s ‘fashion drop’ video and ran several campaigns to drive awareness around the campaign. The videos featuring the shoe have seen over millions of views and countless meaningful engagement (including a lot of comments asking where to get the shoes). The video campaign held top spot in TikTok’s best performing ads in Austria for several weeks.
