Brief

Helping a new patisserie gain awareness – by providing a social media strategy for Instagram, creating content pillars, producing their content in form of imagery and videos and managing their account.

Results

We started kicking things off with a launch event, inviting Viennese patisserie-lovers to an éclair exhibition. By spreading the word via influencers, our online magazine Vienna Würstelstand and though targeted social media ads, Top 02 rarely ends a day without empty shelves.

Since starting in May 2023, we saw a rapid increase in followers as well, high interaction with our produced content as well as reaching more than 95K accounts only in December 2023.