Österreich Werbung @visitaustria TikTok – Ongoing Social Media Marketing
Brief
Make Austria look like nowhere else on TikTok. For Österreich Werbung’s @visitaustria TikTok channel, we conceptualise and produce original social-first content series designed specifically for the platform — not tourism ads chopped into vertical video. Less postcard. More personality.
Results
A distinctive TikTok content strategy that gives @visitaustria its own recognisable voice in a very crowded travel feed. Through original formats, recurring content series, sharp creative concepts and TikTok-first video production, we turn Austrian travel, culture and destinations into content people actually want to watch. Tourism marketing without the tourism marketing feeling.
@visitaustria Three words: Turn it off. (And then maybe a few more:) Go outside! #feelaustria #lebensgefühl ♬ Originalton - Visit Austria
@visitaustria Day 317 of explaining we don’t have kangaroos in Austria 🦘🚫 🇦🇹 #feelaustria #lebensgefühl
♬ Originalton - Visit Austria
@visitaustria Würstelstand Etiquette isn’t optional, it’s mandatory! 🌭🫠 #eatAUT #feelaustria #lebensgefühl
♬ Originalton - Visit Austria
