AR Campaign – Take Off Creatures
Brief
Develop a unique offline campaign concept that will make Take Off Creatures stand out in their highly competitive market.
Results
We built an AR campaign that saw the energy drink cans come to life. When users download the AR art app, Artivive, and scan their phone over the front of the energy drink can, an animated short video featuring the creature on the can would play out on the can. The activation has seen 10s of thousands of streams since its launch in 2021.
