Social Media Marketing
We give brands personality on Social Media
Scroll-stopping social media marketing for brands in a crowded online world
You no doubt have already noticed – all social media channels are as crowded as a mosh pit at a concert, and people are spending incredible amounts of time in this mosh pit.
You also know that this social mosh pit includes your potential customers, and if you’ve landed here, you’re probably busy trying to get their attention. But it isn’t easy.
Countless brands are trying to attract the crowd’s eyeballs and this makes it hard to stand out.
But we know how and we have no hesitation in telling you what our secret sauce is – understand the audience, produce storytelling content the audience wants to spend its time with, build a brand personality and let the performance numbers be your guide.
It’s like a science, but a hell of a lot more fun.
If you don’t yet have a social presence, currently manage your profiles in-house, or are looking for a team to take over full management, speak to one of our Social Media Specialists for a FREE analysis.
Our Social Media services
We’re going to tell you what we tell everybody that approaches us – please, for the love of the Social Media Gods, start with a solid strategy.
A Social Media Strategy will ensure your brand is communicating with the right kind of engaging content that reaches the right people at the right time, on the right channels. It will also save you a lot of wasted budget and time in the long run.
Whether your goal is to build a community around your brand, generate sales leads, or to simply have as many people as possible know about the awesome stuff you’re doing, we’ll work with you to define the strategy to match.
By listening to your business goals, and spending a bunch of time researching your target audience’s behaviour, we’ll customise a solid plan that will deliver the results you’re looking for.
We make content that captures eyeballs and ear holes. It’s as simple as that.
Our team of videographers, animators, photographers, illustrators, writers and designers know how to tell bite-sized stories that people want to spend their time with on social media. As you know, original content that stands out amongst the rest is exactly what your audience is looking for on social media. We have a track record of producing content that builds a personality and community around brands.
This is where the scientific data nerds come into play (yes, they do on occasion wear lab coats when at their desks. Because they can).
Performance marketing experts in our team will take your ad objectives, customise audience targeting, monitor and optimise ad campaigns to ensure every bit of budget you spend is going towards fulfilling the goals you set.
Social media advertising is one complex game to play, but our experts get a kick out of it, and have a proven track record of consistently hitting goals for all kinds of clients.
Engaging with your audience in a language they understand is one of the most powerful advantages businesses have on social media. If your brand is still finding its social voice, we’d love to help you find it. You have no idea how many brainstorming sessions we’ve had in which we ask the question, ‘If (insert business name here) had a voice, what would it say?.’
Otherwise, if your brand’s voice is loud and clear, we know our way around tone-of-voice and brand management. Check out how we gave the energy drinks brand, Take Off Creatures, a voice that proves to resonate strongly with their audience.
These platforms are our specialty…
While it gets a lot of criticism, we often warn our clients not to underestimate Facebook.
Millions of people (including your target audience) consume their content on Facebook daily and the ad targeting is unbeatable, making it one very effective platform to reach your audience on.
One of the most versatile (and beloved) social platforms of them all, Instagram is still the number one channel for many brands to build invaluable communities and communicate with their target audiences in a very powerful way.
The video-sharing platform, TikTok, is the newest kid on the social media block. From its beginnings as a space where Teens produced and shared super creative (and often hilarious) content has grown enormous popularity in recent years and many brands are effectively finding their voice on the platform, and subsequently communicating with a huge new audience.
Linkedin is the place to get B2B products and services in front of a highly targeted audience.
People LOOOOVE video content and YouTube is the world’s most popular video-sharing platform. Our video production team and marketing pros work together like one big happy family (ok, we have no idea if the status of their mental health is dialled to ‘happy’ right now, and they are not related at all, nevertheless…) and we know how to grab the attention of eyeballs and keep it on YouTube.