World Coffee Day Campaign – Julius Meinl
Brief
Develop a concept for Julius Meinl’s World Coffee Day campaign in 2022 that shines a light on the company’s efforts to make coffee more sustainable. Design a campaign key visual and repackage it into POS materials and social media posts.
Results
Within a tight timeline, we built a campaign that centered around the message, ‘You enjoy the moment. We’ll do the rest.’ It was built on the idea that concious consumers are being asked to give up a lot these days, however, Julius Meinl doesn’t want them to have to give up their coffee moment of the day. Julius Meinl will focus on making coffee more sustainable so you can focus on enjoy your moment with your coffee.
