TikTok Video Production & Management – Bank Austria
Brief
Develop a digital marketing startegy that increases brand preference, brand favorability, awareness and sales amongst the bank’s young target audience. Part of the strategy including launching a TikTok channel for the bank.
Results
From day one, the Bank Austria TikTok channel has gone viral in various ways, from rapid community growth (average of 150% month on month), to viral posts. Market research shows that the bank’s TikTok channel is influencing brand favorability. Concrete sales have also been generated via the channel.
@unicreditbankaustria 1x23 Auf Wiedersehen, Hr. Holzer #bankaustria #diebank #banktok #wien #wien @grindig @alisipisi #UnlimitedHPInk ♬ dance(256762) - TimTaj
@unicreditbankaustria Geheimtipp von deiner MegaCard! #bankaustria #banktok #diebank #geldundso #bankomatkarte ♬ Originalton - Bank Austria
@unicreditbankaustria Schick das Video dieser einen Person. Reagiert sie nicht, schuldet sie dir ein Eis! Lg, das Bank Austria Team #bankaustria #banktok #diebank #geldundso #verwendungszweck @grindig ♬ Originalton - Bank Austria
