‘This is Vienna’ Influencer Campaign – Mastercard
Brief
Conceptualise and implement a content marketing campaign that drives awareness to Mastercard’s Priceless perks.
Results
The Youtube video generated 10s of thousands in user each and 40,000+ interactions throughout the 4 month campaign, and continues to attract views on a daily basis. The overall delivered reach (including Instagram and Facebook posts) from the campaign was around 2.7 millions.
