Social Media Workshop – Akademie der Bildenden Künste
Brief
Ongoing consultation for content creation, brand positioning, and employer branding through their TikTok channel, as well as support in planning and advertising measures.
Results
After the 2-day workshop, the channel experienced an increase in the number of followers and higher impression numbers due to the restructuring. The brainstorming in the workshop also allowed for more effective utilization of internal resources.