Social Media Content Production & Management – Take Off Creatures
Brief
Develop a social media marketing strategy for the new-to-the-market Lekkerland product line of energy drinks. Execute the strategy and manage the social media account over several years, while producing a diverse array of engaging content. Drive brand awareness, grow an Instagram community and drive sales.
Results
Considerable brand awareness generated, sizeable loyal Instagram community grown (average 39% growth rate month on month) and a proven influence on sales. We developed Take Off Creature’s strong brand CI and visual language. An innovative AR campaign involving the cans coming to life when a user scans the can with their phone was also conceptualised and executed successfully.
