Podcast Conceptualisation – Spar Podcast Season 2 “Ausgesprochen Frisch”
Brief
Develop several fresh and original concepts for an already existing employer branding podcast targeting current and potential employees as listeners.
Results
Spar adopted one of the concepts and put it into production to great success. The chosen concept, with a strong storytelling element, saw media personality, Andi Knoll, interviewing Spar employees about what he finds in their shopping trolley.