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Podcast Conceptualisation – Spar Podcast Season 2 “Ausgesprochen Frisch”

Podcast

Strategy Development

Brief

Develop several fresh and original concepts for an already existing employer branding podcast targeting current and potential employees as listeners.

Results

Spar adopted one of the concepts and put it into production to great success. The chosen concept, with a strong storytelling element, saw media personality, Andi Knoll, interviewing Spar employees about what he finds in their shopping trolley.

More Projects

Siemens Austria – Social Media Marketing

Performance Marketing, Social Media Management, Strategy Development, TikTok

Steiermark Tourism – TikTok Marketing Strategy

Strategy Development, TikTok

Siemens Austria – Performance Campaign

Performance Marketing, Social Media Management, TikTok, Video

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