360° New Year’s Eve Party Livestream – Topo Chico
Topo Chico launched in Austria during the peak of the Corona pandemic, yet they were determined to run a brand activation to promote the release of their Hard Seltzer product line. They asked us to develop an online event concept.
After the success of our ‘Isolation Nation‘ party that saw 10s of thousands of people streaming a live party stream, complete with live DJ sets, we developed a unique New Year’s Eve party concept for Topo Chico. We kicked off an interactive social media campaign that already got Topo Chico’s target market interacting with their target audience. On New Year’s Eve, thousands streamed the live sets from some of the best DJ collectives in Austria. The brand was prominently positioned and a strategic competition activation built into the campaign saw hundreds interacting with the brand, and created content with the brand, on Instagram.