‘Level Up’ Animated Video Campaign – Bank Austria
Brief
The ‘Level Up’ content campaign on the Bank Austria YouTube channel was aimed at promoting sign-ups for the Megacard youth account. The pixel design was intended to capture particular attention.
Results
As part of the campaign strategy: advertising on various social media channels of the bank, info screens in public transportation in the city of Vienna, and advertising partnerships with influencers like Lisa Übelsbacher, Greg Pueh and Michi Skopek. The key here was to generate curiosity for the subsequent videos through multiple videos – essentially, storytelling – and create different audience streams. The bank witnessed numerous new sign-ups and an increase in brand love through the Level Up campaign.
