Instagram Workshop – BMKÖS
Brief
The Federal Ministry for Arts, Culture, Public Service, and Sports (BMKÖS) planned to establish an Instagram account to promote contemporary art. Their goal is to enhance the visibility of broad Austrian art promotion measures and to position the Ministry of Arts and Culture more effectively.
Results
Following our two-day hands-on workshop, we introduced Instagram as a suitable platform to BMKÖS and presented our approach to content production. The workshop enabled the ministry to gain a better understanding of Instagram usage and become familiar with channel creation and management possibilities.