Influencer Campaign & Video Production
This 4-month long cross-border campaign successfully promoted the perks travelers get when owning a Mastercard.
Conceptualise and implement a content marketing campaign that drives awareness to Mastercard’s Priceless perks.
We invited 3 big-time travel bloggers to Vienna and showed them around the living, kicking, alternative side of Vienna that locals love and live. Not only did we feature lots of branded content throughout the weekend, yet we also filmed and produced a video travel guide from it which was then published on Youtube and seeded.
The Youtube video generated 10s of thousands in user each and 40,000+ interactions throughout the 4 month campaign, and continues to attract views on a daily basis. The overall delivered reach (including Instagram and Facebook posts) from the campaign was around 2.7 millions.