BAM! Online Magazine – Bank Austria
Brief
Launch an online magazine that speaks to the bank’s young target audience. Drive awareness to Bank Austria’s social & cultural contributions through fresh and original content. To produce and publish content that is entertaining & useful to the Austrian community and encourages social good. BAM! looks to help young people achieve their life, entrepreneurial, and creative dreams. This magazine is about Bank Austria saying – ‘We don’t want to only be part of the discussion in how we can better the world, we want to contribute to the change for good.
Results
A loyal community of 10s of thousands has been grown around the bank’s magazine. Concrete sales for the bank have been generated via the magazine’s channels. Market research shows BAM! contributes to the brand preference of Bank Austria.
