About us
The Wurst Agency was born out of the online magazine Vienna Würstelstand that people love.
This is why the audience is at the heart of everything we do.
And this audience-centric approach is what makes us so good at what we do.
The times they are constantly a-changin’ in digital marketing, and we’re a team fully equipped – and excited – to be riding that change on a daily basis.
We’re a passionate pack of people, we work hard for our partners, and we enjoy the science and creativity that effective digital marketing requires.
We challenge companies, and ourselves, to constantly rethink marketing and create content that deserves audiences’ attention.
Don’t work with that person you know. Work with an agency that knows digital marketing.
The Team
We are a media, marketing & tech company built for the new era. We understand audiences through data, research, and social listening. We connect brands with their audiences via original, emotional and
unexpected digital storytelling.
Our fresh & no-schmarrn approach always begins with the audience, and with us honestly answering the question – what will help this client break through the noise and make a memorable impact?
Jake
Journalist in his past life, he learned early on how to capture audience's attention. This is what he spends his days doing - understanding audiences. And coming up with ways to connect with them via storytelling. He carries loads of experience and is damn good at developing radically creative concepts and impactful strategies for social media + digital marketing. He's the founder of The Wurst Agency, and lives out the role of co-CEO and Creative Director at The Wurst. He's the founder of Vienna Würstelstand. An Australian in Austria, he has a bestselling book out in the world, is a podcast co-host, 'The Wurst Guide to Living in Austria,' and wakes up most days like a tail-wagging labrador.
Sabrina
She's got 10 years of experience in performance marketing and a sausage dog named Keksi – all integral in her journey to becoming The Wurst Agency's co-CEO (she sometimes wonders if they hired Keksi and she was simply part of the package).
When she's in agency-mode, she's applying her passion for leadership, strategy and sales. Analysing things from the big picture perspective is her superpower. Meanwhile, her local Crossfit is one of her happy places when she's enjoying downtime.
Christina
A detail-oriented planner with a branding & communications background who is a pro at optimizing processes and workflows to set the team up for success. She oversees data & analytics and ensures that projects are delivered on time and within budget - always including a sharp-looking spreadsheet. A person who enjoys the north and the cold as well as anime, gaming and silly jokes. And probably the only hope for the agency to get an office doggo.
Lena
She studied Political Science and jumped into editorial work for print publications, fostering a genuine love for online media. Now, she has successfully found her place in agency life.
As Chief Client Officer and Sales Manager, she excels in client relations and boasts the highest EpM (Emails per Minute). Embracing her role as a digital nomad, she often seeks inspiration in Italy.
Maria
~ On educational leave ~
She curates our clients' social media presence and understands their communities. She spends a lot of time with numbers, managing the performance of the many Socials under her care.
Studied Theatre, Film and Media to follow her passion for storytelling in all of its forms. Loves great brand communication. Fascinated by humans. Spends most of her time behind her camera, or at her laptop constantly looking for new ways to tell stories.
Sabrina
Originally from the mountains of Salzburg, she found her new home base in Vienna six years ago. With over 7 years of experience as a graphic designer in various industries, she now combines her creative skills with social media management and content creation. Her passion lies in spotting trends early and crafting content that is not only visually appealing but also delivers measurable results. Alongside her professional focus, she constantly tries new things – whether as a fitness and nutrition coach, tattoo artist, or DIY enthusiast, she believes she can learn anything herself.
Her guilty pleasure: trash TV – the perfect way to unwind after a creative day.
Sandra
Being on camera, behind it or in front of the laptop, she's doing stuff with a love for the detail. With a marketing degree in her pocket, she loves organising shoots and always stays positive. As a Tyrolean, she's still looking for the biggest mountain in Vienna and somebody who understands her dialect. She is still getting over her fav' disbanded boy band (1D forever <3) and likes spending her time in nature.
Hisham
Hisham was born and raised in Switzerland. In 2009, he moved to Vienna, where he completed a four-year training as a musical performer. Since then, he has been writing his own music and regularly performing as a singer and actor, both on stage and in front of the camera.
His second passion is content creation. Since the launch of YouTube, Hisham has been producing videos on the platform. In 2020, he discovered TikTok, where he reached a wide audience with his entertaining content. Today, Hisham combines his talents as a singer, actor, and content creator, working both in front of and behind the camera.
Alice
After more than 10 years in creative advertising agencies, Alice decided to pivot and focus on content. Now, she's a true Vienna Würstelstand-er, whipping out articles, writing scripts, and creating videos for the magazine. Alice has a soft spot for opera, poetry, and red lipstick. A Lithuanian with Jewish and Azerbaijani blood, she's determined to become a local in Vienna, or at least, in Viennese coffee shops.
Roman
He organises, administers, researches. Sometimes, he also waters the office plants. A millennial. Found his home base in Vienna many years ago with two cats. After a long time in customer service (and brief stops along the way producing print graphics) he's now arrived in the creative agency world. In his free time, he spends far too much time on TikTok and Instagram, where he produces, what he considers, half-funny content.
Steph
"Make it Pop" is her mantra, as she is responsible for the visual execution of various client projects. After a stint studying in London, she planted her roots in the design industry until she was blown into our team (literally – it was windy). She captures design industry trends faster than any newsroom and, fun fact, has a fondness for bats.
Taras
He knows all the specs of his gear by heart. When he's not shooting, he's editing, and if he's not editing, he's probably thinking about shooting and editing. On set, his motto is "if it doesn't add to the story, it shouldn't be in the shot." As for equipment, "redundancies over redundancies over redundancies." A controversial balance of efficiency and quality is his obsession, which he somehow masters. A high-quality Ukrainian export, he studied Marketing but found his true passion in Content Production and Storytelling. His favorite part of the day? Brewing coffee while videos upload. Least favorite? When Adobe crashes.
This could be your chair!
Looking for a job? Maybe we've got one for you. Have a little look on our Jobs page if there are any open positions.
Frequently Asked Questions
The unexpected is what makes good content. The Wurst Agency had an unexpected beginning.
At the end of 2014, Vienna’s English-speaking magazine, Vienna Würstelstand, was launched. Its community quickly grew to 60,000 within just a few years. We can only put its rapid growth down to one thing – the uncompromisingly fresh and quality content the magazine was publishing, and the editorial team’s electrified passion to produce it.
This dedication to publishing only sticky, high quality content led to brands approaching us and asking if we could do the same for them as what we were doing with Vienna Würstelstand – produce content that attracted eyeballs. Thus, The Wurst Agency was born.
We work with brave brands that inspire us, and that believe in the same as we do – creative content that resonates authenticity with its audience brings brands closer to the community they’re looking to speak to, and delivers their message in a human way.
We believe emotion and tech are essential ingredients in any worthwhile marketing campaign. We're excited by the new era we live in and speak fluently the cultural conversations of our time. We believe it’s risky to play it safe in these times.
We’ve worked with clients from a mix of industries, from banks, scientific research institutes, tech start-ups to energy drinks and global coffee companies to NGOs.
The client’s size does not influence the size of our commitment and our hard-working ethic.
Feel free to check out our portfolio.
Just take a look at our portfolio.
/ Behind every successful marketing campaign and digital experience lie two things: a smart, focused, and target-driven strategy and an emotionally-impactful creative concept.
/ Process-driven collaborative work leads to amazing things happening.
/ In this age where our virtual lives are just as important as our offline lives, brands need to invest sizeable effort and resources into engaging with their customers online if they want to see short- and long-term success.
/ If you’re interested in learning more of the little gold knowledge nuggets we’ve picked up about the content game, you should check out The Wurst Agency Content Magazine.
Honesty and a no-schmarrn approach. We’ve been known to advise potential clients to invest their money elsewhere when we’ve felt we’re not the right fit for what they’re looking to achieve.
You can also expect us to ask you a hundred and one questions when we first meet you about your goals and your audience, and then use what we learn as our guiding principle in producing the winning strategy for you.
You can also expect our tried and tested methods, plus our years of experience, to be applied to your campaign.
With our process-orientated ways of work, we'll make our partnership a seamless experience for all.
You can learn more about us in the Team section above.
"We first named the agency, pow. bang. boom. You know, like the sound effects you used to see in old comic books. But, like we said, testing and learning is a vital step in the dark arts of digital storytelling. We found that people struggled to pronounce the name and that they didn’t really remember it, so we decided we’d come up with something more memorable, and something more aligned with the personality of our agency – a bunch of fun-seeking content creators, strategists, tech and data nerds who are very serious about what they do, but don’t take themselves too seriously.
Also, as we work with clients, both internationally and in Austria, it had to work in both German and English.
Thus, we called ourselves, The Wurst Agency (pronounced WORST or WURST). After all, while every agency is claiming to be the 'best,' it takes a group of individuals very confident in what they do to call themselves the 'wurst,' right?"
We believe we’re making entertaining, story-driven content to drive bad ads into extinction.
We challenge companies, and ourselves, to constantly rethink marketing and create content that deserves audiences' attention.
We believe that brands should publish content to promote messages that do social and environmental good.
